In the weeks leading up to the release of the highly anticipated Galaxy Note 7, T-mobile received so many pre-orders for the device that the company had to ship units from store inventory to meet the demand, resulting in retail shortages on opening day.
One Virginia T-mobile store in Manassas sold out of Note 7’s within hours after opening because they only received a grand total of eight units to sell on release day. An associate at the Sudley Road Store tells Phablist that the reason for the shortage was a high volume of pre orders. He says the store would have more units first thing in the morning.
The supply restraint was disappointing but shouldn’t come as a surprise. More than 200,000 people pre-ordered the Note 7 phablet within in the first two-days of its announcement, surpassing pre-order numbers for the top-selling Galaxy S7.
In a statement to Reuters this month, the Korean giant said, “Pre-order results for the Galaxy Note 7 have far exceeded our estimates.” Samsung also had to adjust the release date in some markets but wouldn’t say where.
T-mobile started taking Note 7 pre-orders as early as August 2 in some regions of the United States and units started shipping a couple days early.
Projections released by Hyundai Securities, a financial investment firm, indicate Samsung is projected to ship at least 12 million Note 7’s by the end of the year, eclipsing the 9 million Note 5’s the company sold last year.
The Korean giant had issues meeting demand last year with the Galaxy S6 edge, after a shortage of curved screens resulted in lower than expected earnings in Q2. Samsung has said they are trying to increase production of the Note 7 to meet the robust demand but won’t elaborate on details.
While the success of the Note 7 could help deliver solid earnings for Samsung, they also risk missing out on potential sales if they can’t keep up quickly. With the new iPhone just around the corner, the clock is ticking before Apple could pull those customers away.
The phablet went on sale August 19 in countries including South Korea and the United States, where it retails for around $880.